Drive effective commercial strategy with precision market research



Quickly derive more precise insights with a new breed of market research. Listen to the HCPs and patients whose opinions count. Streamline your primary market research efforts to focus on what you don’t already know. Primary Intelligence, powered the IQVIA CORE™ , draws from broad and deep secondary data from relevant market segments, before delving into primary market research. The result is cost-effective and specific insights that help you confidently make decisions faster.

  • Use a secondary data first approach to help you to precisely identify whom to survey, from a segmented database of over 14.3M HCPs in over 100 markets.
  • Apply accurate and consistent methodologies to your research design and execution. With 3000+ projects across 75+ countries executed annually, you can be assured that with IQVIA you will always work with a local expert who understands your local market.
  • Access rapid, on-demand insights through live dashboards and crisp visuals.

As the market embraces precision medicine, let us help you be more precise in your research.
Harness IQVIA's Full Power

Introducing the IQVIA CORE™, the new way we'll innovate.