Optimize your opportunities and options

Maximize near-term results for current and pipeline products. And optimize longer-term outcomes. Fueled by data insight, machine learning and artificial intelligence, IQVIA’s market assessment and forecasting tools can help you

  • Know the market share of each of your products and how to make the most of your investments.
  • Refine your business model to include the anomalies of a specific country or region.
  • Assess the profitability of your legacy brands, both today and tomorrow.
  • Predict the viability of alternative therapies in an increasingly cash-strapped payer environment.

With the IQVIA CORE™, we integrate deep healthcare expertise to analyze high-quality, country-specific data from a combination of sources to help you get timely, relevant and long-term product and market clarity.

  • Across all lifecycle stages—from new-entry to patent maturity
  • Across future forecasts, current assessments and performance metrics
  • Across provinces, states, countries, regions or the world
Reach out to us to learn how we can help you further optimize your market opportunities. 
Market Prognosis
A better understanding of sales growth. Forecasts that are accurate and precise.The real-world data and the forecasting expertise of IQVIA can make all the difference.
Business Intelligence
Data isn’t just about numbers.
Profiling Segments
Each communication has to count.